#Branding #Events #Website

The exhibition


Ytalia was a contemporary art exhibition which included some of the greatest contemporary artists masterpieces and installations. More than 100 artworks were shown among the rooms and gardens of the Forte. The project was promoted by the Municipality of Florence and organized by Mus.e, in collaboration with Uffizi Gallery, Santa Croce Opera and Marino Marini Museum.

_ Font


_ Palette

The project


To better support this wide-scope exhibition, we designed graphics which could be adapted to different materials and in line with the branding values and guidelines of all the different museums and institutions involved. We chose yellow as the key filter color for billboards, internal and external signage and artworks captions, and digital supports.

The website


We designed Ytalia website to be integrated with Mus.e identity, using a modular and modern structure which allows easy steps to update and upload new contents. We developed it using HTML, CSS, PHP and jQuery framework.

The client


Mus.e is a cultural organization which promotes the enhancement of the Florentine Civic Museums and the city of Florence. It organizes cultural events, projects, exhibitions and workshops with the aim of guiding citizens and tourists through the artistic and cultural heritage of the city.

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