Paolo_Masi: QUI

#Archive #Graphic

The project


The visual identity of the exhibition was created starting from the shade of blue used by Masi himself in the production of the on-site installations and extended according to a simple and neat layout. We placed the Polaroids, true trademarks of the artist’s production, at the center of the composition while the background color underlines the contrast that Masi has revisited in the structure: from the monastic past to the prison one.

_ Font


_ Palette

The client


The Associazione MUS.E handles the enhancement of the Florentine Civic Museums and in general of the city of Florence.
It realizes cultural projects, exhibitions, workshops and events to let the public enjoy heritage and art through an excellent experience.

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