Mus.e is a cultural organization which promotes the enhancement of the Florentine Civic Museums and the city of Florence. It organizes cultural events, projects, exhibitions and workshops with the aim of guiding citizens and tourists through the artistic and cultural heritage of the city.
John Currin exhibition graphic design had to link the event community strategies, as well as the Bardini Museum brand and visual identity and the artist’s needs. We used different shades of blue, which allowed us to keep the space clean without polluting the Museum logo. Plus, the area dedicated to the artworks helped to better highlight the artist’s abilities. We then created JC exhibition brochure, 12-sided brochure reporting the list of exhibited works, a map and a presentation of the event.