#E-Commerce #UX-UI #Website
Hardcase Technologies develops and sells supports necessary for the protection and transport of Handpans. We analyzed the usage flows on the old site and designed the new e-commerce for the sale of cases for these delicate and precious musical instruments.
We started analyzing the company’s old website usage flows in order to design a more efficient e-commerce, focusing on the structure and fabrics of the products. We also used our UX-UI expertise to improve website usability, providing customers with the possibility of a more direct products catalog review and their customization.
The e-commerce design is compliant with the company graphic identity and its red and black color palette.
Text scrolling horizontally makes the homepage more dynamic and appealing, while maintaining its effectiveness on both desktop and mobile versions thanks to a fully responsive structure.