The client

UNESCO (United Nations Educational, Scientific and Cultural Organization) was born in London, in November 1945, as a specialized agency of the United Nations.

The aim of the organization is “to contribute to peace and security by promoting collaboration among the nations through education, science and culture in order to further universal respect for justice, for the rule of law and for the human rights and fundamental freedoms which are affirmed for the peoples of the world, without distinction of race, sex, language or religion, by the Charter of the United Nations.”

Florence UNESCO Office supports a proper management of the Historic Center of the city, included in the World Heritage List since 1982.

The project

For the new website of the Unesco office in Florence we designed a clean and clear layout, which enhance the octagon shape and the white / blue palette of their visual identity.

It was important that the website’s structure made the navigation intuitive, highlighting the office’s activities, publications and initiatives and also that it pointed out all the information useful for the fruition of the city center, for both tourists and the Florentines as well.

Illustrations

To welcome visitors on the website we thought of inserting an animated illustration in the center of the landing page. This represents the city center and its history, enclosed and protected inside a octagon, symbol of the Unesco Office in Florence.

We have illustrated on the same style some of the main historic Florentine monuments. It was useful for introduce the main internal pages, and to be used as placeholder images for events or initiatives.