Dr. Vranjes – Ecommerce
Dr Vranjes is a leading company in the field of fragrance and olfactory experiences. The continuous research activity – which began more than twenty years ago with the famous Rosso Nobile, and continued until today with a vast range of products suitable for all spaces – currently represents a yardstick for all the competitors in the sector.
During these years the company has remained faithful to the style of its brand, now internationally established, trying to convey its values of quality and refinement to the customers. This was one of the reasons behind the complete renovation project of the online store.
The e-commerce structure improves the customer’s purchase flow, giving the possibility of reviewing the catalog, saving favourite products in the wishlist and accessing any other area of the website.
The look and feel of the site takes up the character of the Dr Vranjes brand identity, adapting its functionality and performance to the needs of the sales process, while the user experience / user interface combination has been designed to be as close as possible to the basis used for development, so as to make the finished product more solid and easy to maintain.
We also added a new feature, the Fragrance Finder, which suggests users the best olfactory solutions, providing a true in-store experience and a digital shopping one.
Developed by Alias2k on a Magento basis, the site takes advantage of the possibilities offered by the Luma theme especially regards the multisite approach useful for managing price lists and markets that are geographically very distant from each other.
At the moment, the evolutionary maintenance of the online store continues, with a process that involves constant analysis of access, navigation and sales data, with the aim of updating and improving the site’s functions and the user experience over time.