#E-Commerce #UX-UI

The project


Filippi is a leading company in the design and production of rowing boats. It is famous for its unique boat design, cutting-edge technology and highest quality materials.
Innovation, design and research are the keywords that made this brand an Italian excellence worldwide.
The goal of our project was to create a configurator to entirely customise boats.



_ Font


_ Palette

The website


The configurator we designed easily guides users to a fast and efficient customization of their boats by following a few steps. It also creates a qualified lead that allows companies(users) to have a solid design starting point.
The interface is simple and intuitive and allows customers to choose every detail, from the color to the size of their boats.

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