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F-Light 2017

#Branding #Graphic

THE FESTIVAL
F-light is an annual event that involves the Florence historical center during the period between December and January. The event start every year when the Mayor of Florence turn on Christmas tree’s lights in front of the cathedral. Photo by Simona Fossi.

_ Font

Canaro

_ Palette

THE PROJECT
F-light graphic design project was inspired by the cold industrial brightness of neon lights, while Ponte Vecchio silhouette illustration was chosen as the visual leading element of all the graphic projects for three editions. A comparison between the power and tradition of art and the contemporary of neon lights.

THE CLIENT
The Associazione Mus.e handles the enhancement of the Florentine Civic Museums and in general of the city of Florence. It realizes cultural projects, exhibitions, workshops and events to let the public enjoy heritage and art through an excellent experience.

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