ERA Discover Rental Magazine
#Branding
The client
As the European Association of Renters, ERA carries on its rental promotion activity as a method to streamline work processes, especially in the construction field, by reducing the purchase costs of machines and promoting a more sustainable culture.
The project
Discover Rental is a manifesto of the associative mission, it provides a picture of the activities carried out by ERA and useful information for anyone who wants to introduce themselves to the world of building rental or to deepen the positive effect that the rental guarantees in terms of environmental impact and cost savings. .
_ Font
Degular
_ Palette
Illustrations
To accompany the layout and give character to the various chapters, we have created a set of illustrations that describe the various topics covered with simplicity and completeness.
The style is directly derived from the animated illustrations developed to support the CO2 Calculator.
The layout
For the layout we have proposed a modern style that allows texts, infographics and illustrations to breathe, taking advantage of the full and empty spaces of the various pages to make reading smoother and more orderly. Some illustrated details complete the layout and make the layout even more consistent with the ERA brand and with all its latest productions.
