Alfabeti Sommersi

#Branding #Events

The client


Mus.e is a cultural organization which promotes the enhancement of the Florentine Civic Museums and the city of Florence. It organizes cultural events, projects, exhibitions and workshops with the aim of guiding citizens and tourists through the artistic and cultural heritage of the city.

_ Font

Brandon Grotesque

_ Palette

The project


The submerged city, its destroyed workshops and books emerging from the mud. A 50-year long itinerary, from Florence to Florence: on the occasion of the 50th anniversary of the flood in Florence, MUS.E organized this unique event not to forget the flood days, offering a creative reflection about memory and books.

The graphic


We designed an emotional graphic strictly connected to flood elements and to the lost books, and we adapted it into all the formats needed.

_ Font

Adobe Caslon Pro

_ Palette

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