The client

Assodimi was founded in 1992 by a group of companies active in the operating rental sector. Indeed, it is thanks to Assodimi that the concepts of professional hire were introduced in Italy.

Among the first activities, the association took care of drawing up a standard contract, valid for the whole sector, and to founding the Assonolo group. Participation in trade fairs, the annual congress and collaboration with associations and bodies have made Assodimi the most important aggregation reality for the world of distribution and rental of machines and capital goods both for the construction world and for the sectors connected.

The project

On the occasion of the 29th National Rental Congress, we joined Assodimi in the development of graphic materials useful for the communication of the event and the various scheduled interventions.

To improve the engagement for the first Congress organized by the association after the restrictions imposed by the pandemic, Assodimi wanted to support the program of interventions – national and international – with graphics and animated slides that would allow easy identification of the event and the protagonists involved.

The development

For the event dedicated to the Smart Rent, we were asked to represent the future of rental in the construction world through a series of animated illustrations.
Each one with the task of underlining a particular aspect of the rental that will inevitably change its nature in the years to come.
Specifically, the topics covered ranged from the search for the machine, to the formalization of the contract, up to the delivery of the machine and the work on site.