Palazzo Medici Riccardi

Palazzo

Medici

Riccardi

well-structured

and

popular

public

museum

located

the

heart

Florence.

have

created

the

new

website

with

the

goal

improving

the

brand

and

making

easy

navigate

for

all

users

any

device.

All

clear

from

the

first

screen

The website has been designed to facilitate easy access to essential information and shortcuts right from the landing page. Visitors can quickly determine the museum’s operational hours and current schedule. With a simple scroll, users can access three prominent call-to-actions and explore relevant sections based on our analysis, including Times and Tickets, Location, and Scheduled Activities.

We opted to utilise the brand’s garnet red as a contrasting colour, the serif Blacker font for the headings, combined with the sans serif Barlow for all remaining written content.

megamenu

for

great

museum

To assist visitors and tourists in navigating the desktop version of the new website, we have implemented a spacious and easily understood mega menu. The primary sections are presented alongside subpages, whilst the comprehensive search function and upcoming exhibitions are prominently displayed in the banner below.

The

right

place

for

every

exhibition

The inner page of each exhibition, as with the individual activities, presents a desktop layout with two columns for the initial section. Upon scrolling, the title and key information will stay fixed on the right-hand side until the complete scrolling of the left-hand column, where the most significant images and additional details such as types of tickets, schedules, and tour length are provided.

accessible

website

The website of a public museum should be easily accessible to all users. To facilitate consulting programming, news or navigating freely, we have streamlined the structure and code for optimal screen reader and keyboard navigation compatibility.

Palazzo

Medici

Riccardi

Palazzo Medici Riccardi was for centuries the official residence of the lords of Florence, the Medici, and later of a wealthy banking family. Today, it is one of the most important and popular public museums in Florence thanks to its central location, spacious and renovated spaces and internationally important programming.

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