After analysing the history and journey of a company that is now over 70 years old, the first step was to redesign the logo. We decided to propose a more dynamic use of it in two different variants, the full one and the monogram alone. In both cases, the logo had to remain recognisable and the condensed form had to become the trademark for many of the planned visual declinations. The final version evolved in colours and geometric shapes, simple and clean. The animations provided with the main suite make the logo even fresher and more dynamic. Given the breadth of Unigum’s services, we have included two declinations of the main logo to give identity to the training courses and workshops offered.