Founded in 2000, Optogroup is now experiencing a commercial increase phase which needed to be communicated through a brand new identity. The company’s aim is to provide to the associated opticians with reliability at reduced costs, always offering quality products and fast customer care.
We worked on the new catalogue giving it a fresh and professional look. The layout has a modular structure that makes it easy to update, a useful tool for the sales team. Customers can discover the company story throught the graphic elements of Optogroup visual identity.