Happiness Day

What
is
happiness?
It
is
a
shared
goal
and
a
key
value
for
all
people,
which
would
deserve
more
than
just
one
day
of
celebration!
Meyer
Foundation
asked
for
our
help
to
explain
this
concept
to
a
young
audience,
and
we
contributed
by
creating
a
simple
and
colorful
animated
video.

Representing
Happiness

The real challenge was finding a visual representation for happiness, an abstract concept that was not easy to portray. Thanks to the collaborative effort with the Meyer team, we were able to tackle this challenge. We proposed an illustration style that suited the copy and the target audience: young people. The video was created to kick off the inauguration day of the new Youth Mental Health facility. It was well welcomed by the audience, and later spread among middle and high schools students for dissemination, encouraging constructive conversations on the topic.

Many
Shapes
for
one
Emotion

We created a set of illustrated characters using simple shapes and bright colors. These characters support the storytelling, representing diversity in approaching positive emotions. The color palette is varied, playful and super friendly.

Il cliente

Meyer
Foundation

The Meyer Pediatric Hospital in Florence is one of the most prominent hospitals in Europe when it comes to the care, well-being and scientific research for children. The Meyer Foundation is responsible for communicating all the initiatives and events for the hospital.

SAY HI!