React: Firenze Act

Municipality of Florence

REACT-EU is a European project that invests resources in the territories of individual member states, promoting a green, digital and resilient economic recovery. The City of Florence needed to present its implementation plan for the funding in the clearest and most engaging way possible.

We took care of its brand new visual identity and motion graphics for the Mayor's official presentation.

A new City

The plan included interventions in four different areas: green and circular economy, transportation and infrastructure, digital, and sports, culture, youth and social issues. We created a fresh and distinctive visual identity to support the Mayor’s presentation, taking full advantage of the possibilities offered by the venue, equipped with a high-definition immersive projection system.

Lights off, arches on

We chose a color to represent each of the four different areas: green for sustainability and green initiatives, orange for transportation, blue for digital, and yellow for sports, culture, youth and social issues.

An exhaustive video

After creating all the necessary materials for the event, we summarized the investment plan in a simple and impactful video. This video serves as an effective means to share and communicate the plan across all municipal communication channels.

The client

Municipality of Florence

Located in Palazzo Vecchio, the Municipality of Florence is the heart of the Florence-Prato-Pistoia metropolitan area. As an important university center and a UNESCO World Heritage site, Florence is regarded as the birthplace of the Renaissance and is universally recognized as one of the cradles of art and architecture. It is renowned as one of the most beautiful cities in the world, thanks to its numerous monuments and museums.