Dr. Vranjes – Corporate
Dr. Vranjes is an international company specialized in the art of olfactory experiences and products, from ambient fragrances to perfumes. The project saw a consistent adaptation of its e-commerce to the new brand guidelines and a strong optimizing of the UX of the purchase flow. We then designed and developed the new corporate website of the company, combining the refined style of the brand with the ease of use of the new interfaces.
The platform is perfectly balanced with the brand values: luxury, comfort and elegance, which are highlighted by the pastel colour palette and blocks with geometric masks on each page. The e-commerce structure improves the customer’s purchase flow, giving the possibility of reviewing the catalog, saving favourite products in the wishlist and accessing any other area of the website.
We also added a new feature, the Fragrance Finder, which suggests users the best olfactory solutions, providing a true in-store experience and a digital shopping one.