The real challenge was finding a visual representation for happiness, an abstract concept that was not easy to portray. Thanks to the collaborative effort with the Meyer team, we were able to tackle this challenge. We proposed an illustration style that suited the copy and the target audience: young people. The video was created to kick off the inauguration day of the new Youth Mental Health facility. It was well welcomed by the audience, and later spread among middle and high schools students for dissemination, encouraging constructive conversations on the topic.
